The news that Kristen Stewart had an affair with a married man doesn’t comes as a surprise to us. The news that it was with a married man is equally as unsurprising. But the news that her relationship with Robert Pattinson is now over doesn’t even have us blinking an eye. It’s the least surprising twist in this overly dramatic Twilight day. After all, publicity stunts can’t last forever.
When Kristen Stewart and Robert Pattinson were first cast as Bella Swan and Edward Cullen, it made for a media dream that hadn’t been seen before with a movie franchise. When sagas like Harry Potter started, the stars were too young to be romantically linked, and when trilogies like Batman debuted, most of the cast were already happily married. So when two young, attractive actors were cast to play a couple who was already a fan favorite around the world, it was the perfect recipe to not only boost their own careers by reigning the tabloids, but to get continuos promotion for the films.
The are-they/aren’t-they game took Twilight from an average book-turned-movie to a scrutinized conspiracy theory. Promotional tours for the movie became front-page news for every gossip rag thanks to ‘journalists’ speculating the sexual status of Stewart and Pattinson’s relationship instead of talking about the script, the acting, the filmography, or really anything else that was even remotely related to the movie. With the two always denying to confirm their status, it kept us all wondering: If they’re not dating, why don’t they just say that?
Ever since publicists realized that celebrities had twice the star power when dating, showmances have been set up by PR teams to keep names in headlines. Celebs like Tom Cruise and John Travolta have had floundering film careers at best over the past decade, yet their names haven’t faded from the spotlight. From marriages to newborns to the inevitable divorce drama, their PR teams have found ways to spin nearly every aspect of their private lives to become a crucial talking point in the media. Similar to what Kristen and Rob’s team have done, only they’ve taken Showmance to a whole new level.
The first year of Twilight’s mega-success was socially acceptable for the couple to deny a relationship. After all, new love is a fragile thing. Why air that to the world when they knew there was a risk it’s going to end? But after the Twilight hype died down and New Moon was on the brink, the duo still had reporters asking their status at every premier event around the world. They became the reigning masters of avoiding the question, and it intrigued even the people who couldn’t care less about the franchise. Sure you may not be into vampires, but who wouldn’t want to watch a sex scene between two people who may be getting it on off-screen, too? They created a yearning urge for the world to know what was happening between the two.
It wasn’t until Breaking Dawn: Pt. I came out that the pattern became blatantly obvious in hindsight. The rumor was planted, then Twilight came out. They were caught maybe-kissing at a Kings of Leon concert, then New Moon came out. They covered a magazine together where they slightly hinted that they were, in fact, a couple, then Eclipse came out. They were pictured holding hands for the first time, then Breaking Dawn came out. But now that the last movie is about to hit theaters in November, it’s only natural that their last grab for attention is one that ends their relationship in a way that will raise more questions than it answers, and covers more magazines than it doesn’t.
Cue the cheating scandal.
The world that the Twilight handlers created was designed on the rise and, evidently, the fall of a hero and heroine that fans followed in a near wonderment over their seemingly life-imitating-art relationship. But now that Twilight is coming to an end, both creators and Stewartson themselves want a way to leave the sci-fi world that is Forks, Washington behind them. The public scandal isn’t just a way to neatly tie together the end of the Kristen/Robert publicity stunt, but is a very calculated way to bring attention to their other endevors. By Kristen becoming involved with the director of her first high risk post-Twilight performance, it’s an easy way for her camp to shine light on the fact that she is still an actress outside of Bella Swan. It’s not just an affair with a man, it’s an affair with the director of Snow White. All those eyes that were glued on K-Stew for the mere fact that she was linked to R-Patts are now open to the fact that she’s in Snow White. And so the showmance publicity cycle continues.
Kristen, who was best known for dating her Twilight co-star, will now best be known for sleeping with her Huntsman director. And when the DVDs of Snow White are finished making profit off of her latest planned bump in the road, there’s no doubt a new scandal will follow her to her next big project. So while People Magazine and Us Weekly are busy picking their jaws off the floor, we remain unfazed by the news that Stewart stepped out on her ‘loving boyfriend.’ It’s not the first time this has happened with co-stars and we assure you, it sure as hell won’t be the last.